Khosi Nkosi is a fashion brand established in 2008 when the designer, Nobukhosi Nkosi won a Young Designers Competition. The brand is available exclusively through the Young Designers Emporium (YDE) a chain store in South Africa that features young South African designers. YDE was founded in 1995 as a collaboration among a group of young artists backed by the sound business leadership of entrepreneur Paul Simon. Khosi Nkosi’s website describes its customer as a “Strong, Modern, Worldly, Nubile woman that loves and respects herself and pays attention to detail.” The brand’s marketing has featured a number of prominent South African women including actress Nomzamo Mbatha, Miss South Africa 2015 Liesl Laurie, and Mrs. South Africa 2016 Candice Abrahams. At the same time, the brand’s social media heavily showcases its customers by welcoming submissions of photographs of people wearing Khosi Nkosi for its platform #Khosi Nkosi_razzi.